Does The Government Understand Recruiting Better Than Corporations?
Marines looking for a few good MySpace buddies
The marines are looking for a few good men or woman so what better to put their ads in front of their desired audience thus they have signed on to myspace to reach their target audience. To date they have received 430 contacts regarding more information and 170 people are considered hot leads. So why is the government smarter in their recruitment advertising than a typical corporation? Is it because they are desperate or maybe they need to hit more numbers and have a larger recruiting need? Personally I applaud them, as our product does we put our job ads where people spend time online and this is the same approach that the Marines took. So kudos to the Marines for understanding online marketing, and their spending roi to reach these people. The corporate world should take such a lead and stop spending on sites that don’t convert and provide true roi including hot jobs, monster and careerbuilder. The passive candidate doesn’t spend time on job boards, however they do spend time online reading about their job, industry and even networking with other peers, and this is where you reach them. So corporate America should look to the government to help them recruit or call us as we have been doing this for years.