Job Board Search Heating Up….Again.
A couple of new players have entered into the recruitment search space. As first reported by my good friend Joel Cheesman, Net Temps has launched a new job engine called Searchjobs.com. Not a lot of information is presented on the site, or about the product, but Joel has done some searching and looked up the Who is and found out it is net temps. NAS recruitment has just announced a product called Jobs 2 Web. I saw this product advertised via ERE.
According to NAS, “Jobs2Web” Search Engine Optimization (SEO), ensures its nearly 5,000 clients the latest in next-generation internet recruiting solutions. With more job seekers initiating searches on the main search engines such as Google and Yahoo!. Companies must ensure their jobs are optimized for search engine indexing in order to drive traffic directly back to their career sites. The new Jobs2Web service extracts and reconfigures a company’s job content so it can be easily indexed and submitted to the major search engines.
There are also rumors about Monster retooling Flipdog to make it more competitive in the search space and adding more products to its customers.
What does this mean for the employer? It means they now have more choices to reach candidates and more choices of products than a standard job posting and resume search. The new recruiting search products also allow employers to be able to reach more passive job seekers online.
I am a firm believer in the search plus job board technology, and not only because our company was a pioneer in creating the technology, but because it works. The companies that are now launching are years behind CareerMetaSearch, indeed, and simplyhired.com, and will be playing catch up to try and learn, grow, and educate their customers. The good news is the more these types of products get more press, and are understood more, the more our business will grow and evolve. We have already created phase with our product in reaching candidates via keyword marketing. We are now moving to the next evolution in our development, including what to do with captured passive candidates.
I will finish with this…I received a voicemail from a potential customer this week that sums up where our products are in the market. This gentlemen said he has worked with pretenders and contenders in the job board market…..Can you guess which one we are?