Why Recruiting - Jobs Blogs Are More Important Than You Think
One of the products that we create for our clients is blogs. Typically we create recruiting and or jobs blogs for our clients because after they have purchased a push posting we provide a keyword report so we understand what passive job seekers are looking for. So we then take the passive candidate keywords and utilize them in a recruiting blog to put our clients websites into natural search and to get them free traffic instead of paying traffic.
The below is an example of how powerful blogs can be to get your message into search engines and to push your blogs, blog postings, recruiting message to the search engine and to reach the audience that you want to reach.
Global Services Advisory asked us to create a blog for them to reach an audience online and to reach more customers. Their focus is to reach small to midsized clients that can utilize knowledge process outsourcing and patent services. We created their blog and inserted it into blog and search engines.
If you not familiar with search engine marketing or search engine optomization it's a very complex subject as each search engine is unique and has their own set of algorithms that they use to index sites. The other part of this is it's takes a very long time to get inserted into search engines and for them to crawl your site. At a minium it usally takes six months and some times up to a year. However the magical people at careermetasearch are able to condense this time to within a month and to get the blog into top position.
The picture below is an example of their placement into the search engine. So the more you talk about your company, company brand, jobs, what type of jobs are open, your company culture etc, the more you will be seen and heard by passive candidates.
