Linkedin Jobs Sound Off
Recently I have been getting a lot of requests from people within my Linkedin network about jobs that they are trying to fill. Some of the most recent requests include:
Senior software engineer architect
Vice president compensation & benefits
Controller & java engineers????
Let me begin by saying I like Linkedin, I think it’s a very powerful tool to network with other people, complete competitor research and find invaluable data about companies and job titles. The one thing I do not understand is the Linked Jobs and why I keep getting these requests. First and foremost when you post a job on the internet you have joined the world of internet marketing, and as we all know marketing only works when you target the right audience. Companies spend billions of dollars on creative and new ways to market themselves and drill down market to reach that right consumer at the right time. Have you ever wondered how a company knew you were going to buy a car or what your type of furniture you prefer? This isn’t done by guess work it’s done by utilizing datawarehouses to understand your buying behaviors, so thus they aren’t at a sporting event trying to sell you non-sporting items.
So getting back to the Linkedin jobs. When you are creating a job and sending it to your network make sure that the people that you are sending the specific job to are in the know or run in circles with the people that you are trying to find. As my position and background lends itself to recruiting than feel free to send me recruiting jobs, however as mentioned above I don’t know any software architects and or java engineers and my networks network typically isn’t going to know these people either. It seems that the product is a shotgun blast, whereas you could walk outside your office with a megaphone and shout these positions out to see if anyone walking by might know someone. The name of the site is Linkedin so make sure that you are linking in with the correct people and providing them useful data/jobs so that they can be of assistance to you.