« ERE Expo Round Table | Main | Sharkstrike Signs New Client »

How Do We Compete With Top 3 Job Boards

As we are competitors to all these companies and I have just completed a presentation about where we stack up against these companies I thought I would put in my two cents.

Careerbuilder is growing and quickly, however this isn't a good thing and here is why. The currently have over 1million jobs posted on their website which is leading all three but have you seen some of these jobs? Remember that Careerbuilder has an alliance with the papers so they get every 3 line classified ad that you would see in the paper.

Monster has just sold off their TMP division as they are losing a lot of ground to Careerbuilder. They are now focusing on the international market and because it's growing at a clip of 62% quarter over quarter.

Hotjobs is in dead last. It's funny because out of the three they have the best branding partner and the best technology by utilizing the yahoo platform.

In summary none of these guys will help you with job postings. They all mass market, and this model doesn't work according to numerous reports including Careerxroads. When you post a job with these guys they take your money and brand themselves not your company and not your job.

These boards are "active candidate" boards, thus giving you quantity not quality. Have you ever searched your job on Monster? They use your money to get traffic and then make more money by advertising companies like University of Phoenix while you pay for it. I would be on the horn with monster and asking them why this is, after all you payed for their marketing dollars. As the candidate pool thins, the baby boomers retire and less and less degreed candidates take their degrees and go home you will need to get faster and smarter to compete....and to do this you will call us.

Just my 2 cents.

Jason Gorham
CEO
CareerMetaSearch.com
Reaching The Passive Candidate

TrackBack

TrackBack URL for this entry:
http://www.creativemarketingjobblog.com/cgi-bin/mt/mt-t.cgi/680

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)