10 ideas that will change the future of recruiting as we know it
Lou Adler wrote an interesting piece on ERE last week that was brought to my attention by a fellow vendor. I think Lou has some good points here and some other points that I disagree with.
One in particular that I disagree with is this statement:
"New search-engine techniques are being developed by Doug Berg and others that will allow your candidates to find your jobs directly on your career site just by starting at Google, MSN, or Yahoo!. In a few years, even this will change"
Not sure where Lou has been but we own the patent to this technology here in the states and worldwide as well. Sorry Doug if you want to move toward this technology I would recommend licensing and or becoming a valued added reseller as we are happy to partner with companies and or job boards to use our technology.
Another point I disagree with in part is:
"Job boards and the concept of posting ads will become irrelevant."
I do believe the concept of job boards will go away but not the job posting ads and here is what I mean. Job boards use a traditional pull style in that they put up mass marketing and advertising and pull people through a landing page and or home page branding themselves. This concept will go away but the actual job posting won't. You always need a starting point with a candidate to gain traction show them something and gain their attention so thus I don' t think this will be replaced.
"For example, if a candidate can go directly to your website to find a job, why do you need a job board?
Worse, at a job board a candidate can find other competing jobs. Now take this one step further: if search-engine technology can be designed to ensure that only top people get sent directly to the manager (and managers know how to assess and attract), companies wouldn't need the same type of recruiters."
The end of this statement I completley agree with and this is exactley what our product and or message is all about. Our technology allows us to drill down to reach the passive candidate, it's the recruiters job to sell and or get them excited about the company and or opportunity.
Kudos to Lou for putting these out and sharing I just wished he would have interviewed me first to understand our Push Posting technology and the use of search engines since 2004.
If you would like a demostration of how our passive candidate recruiting Push Posting works click here and register.