« October 2006 | Main | December 2006 »

November 29, 2006

Why Content (Contextual Advertising) Is So Important To Reach Passive Candidates

For the past couple of years I have been saying the same old thing, people don’t spend time on job boards but they do spend time reading about their industry, job and job related information. My claim was then backed up by our reporting and our clients that were using our methods to capture passive candidates as the search engines gives us this reporting. It’s not as refined as it could be and there is some disconnect from which sites people came from and how they found us. However at this stage it is much more effective and highly targeted enough to serve advertising on a one to one relationship. What this means is we are serving our job opportunities to the right people as they are reading about their job.

It was until recently that I found and downloaded a presentation that solidified our passive recruiting and or message and the following are the results to this effect.

94 million US people use the internet per day. Of these people this is a breakdown of where they spend time online:


• 77% use email
• 63% use search engines
• 46% get news
• 29% do job related research (27million people)

Online Activity1.JPG

If you notice on this grid you won’t see a percentage of people that spend time on job boards as it doesn’t even hit the radar. So if your looking for passive candidates then you need to be where they are.

November 20, 2006

Job Boards Continue In Reverse

As I spent the weekend in fairy world with my niece..sorry Disney World I picked up the Wall Street Journal to see two stories about Yahoo. One was about the company not having any focus and being spread to thin (thus the name of the internal - the peanut butter manifesto) and the second story was about Hot Job partnering with 150 newspapers to distribute job ads.

Is their no innovation left in these companies? Aren’t we moving away from newspaper readership as it descends and is documented time and time again? As these sites are losing market share, market dollars and are struggling with new Web 2.0 tools like our Push Posting 2.0 they are trying to stay in the game however newspapers, mass marketing and a mass audience are not the way to go. The way to go is a targeted granular approach and utilizing tools to reach passive job seekers. Last count their were 40,000 job boards for active candidates, however companies and recruitment advertising pay for performance like ours will only grow and prosper.

We aren’t a fit for everyone as the HR generalist and the people that don’t study the market, bonuses aren’t attached to budget and just don’t get it will continue to poor countless dollars into these media giants to produce clearinghouses of under qualified, mismatched candidates. As companies continue to grow merge and become more global the one thing that will continue to stand out will be their people.

More and more companies and recruitment agencies will continue to gravitate to a pay for performance model and or methodology and these are the companies that will win out, because the company with the best talent wins.

November 15, 2006

Stop Buying Technology and Start Buying Solutions!

At the recent Kennedy Conference, the question came up how many people are unhappy with their current applicant tracking system, and almost every person in the room raised their hand (approx 80 people). This questions, and or response, are nothing new. I have seen this question and response to this at numerous conferences in the past. First, this article isn't written to bash vendors, or the people that purchase them, but to educate.

I can image people are very happy with their systems, and or vendors, however, the majority rules in this case, so with that being said, STOP BUYING Technology and START BUYING a solution. You may ask yourself, Jason, what does this mean, do you offer a technology? The answer is, yes. However, it really surprises me how many people are in the space/industry who are technologist and haven't spent a day in the life. They haven't held a staffing, recruiting, or human resource position, but will offer a technology that will solve your recruiting- hiring problems. Products are built by two people. One is the technologist who has a technical background who can build a technical system and in theory and or in technology lingo will solve and or address your problem and or issue. The other is a problem solver, like me. You see I’ve been there. Having spent 10 years in the recruiting/staffing space, I set out to solve a problem. I was tired of the lack of ROI the products produced and the quality I received from the company who provided the technology. I was also tired of the sales person who was more concerned with the sale, instead of the outcome because, that's the way they are compensated.

I met a gentleman from the conference who came up to me and said, “we don't need another vendor, we need a partner.” I said amen finally someone who understands the difference. A solution solves a problem, a partner works with you to solve that problem. Not someone that says, it should, would, or could. When you’re spending more time fixing, doing Q & A, and or helping the company refine their Technology, you’re not a customer, but you have just rebuilt their next version and or release of their software, so they can turn around and sell it to you.

So I encourage you before you plunk down that next big pile of cash ask yourself....Am I buying a Technology or am I buying a Solution?

November 11, 2006

Why did the Boston Red Sox fan go to New York?

Kennedy Information Conference & Expo.

Once again Kennedy impressed me with the number of attendees, hospitality and gracious to not only me, my friends but listening and providing quality content that the audience wanted. I try and get as much feedback as I can from people attending not only from my speaking engagement/session but how the conference is overall. As a current and former conference attender I think it's very important to get the value out of something that you pay for.

As far as my panel and presentation the people that I spoke with seemed to enjoy it and even liked the fact that the banter that I and Jeff Benrey from Trovix had between each other as I speculated that resumes will be going away and passive candidates will have more of profiles and he felt that resumes would never go away. For those that were there in person please feel free to add your comments if you liked the presentation and what can be done to add to it. As long as people walked away with some knowledge and I opened their mind up as well that's all I can ask for and hopefully Kennedy will give me my own session so I be myself.

Okay enough about myself, I got the chance to meet some great new people see some old faces and but of course have some cocktails on the house provided by Recruiting.com and thank you to them for that. One of the people that I got a chance to rap with is Jeff Hunter from EA. Jeff is a great guy and I really appreciate what he is doing with his unconference and adding value to the recruitment community. It's people that care like Jeff that allow us to grow, expand and turn from good to great recruiters. If you get the chance get out to san fran and check it out. I'm sad to say I won't be there as I will be in London speaking at that time, so make sure you take notes so I can quiz you.


It's usually at this point that I give my thanks and un-thanks but I think I'm going to shake it up a bit this time. This time I'm going to give you....

What's Hot & What's Not from the conference


What's Hot:

Passive candidates are hot and not only because our core business is focused on them but the whole conference spoke about this. Presentations from Steve Lowisz on a How To Guide for attracting and hiring passive candidates and Peter Weddles presentation on Blink recruiting spent a lot of time on passive candidate recruiting. Let's face it if your not playing in this sandbox now you better start, the war on talent is getting heated by the day, with these people you can increase your quality and decrease your days to hire.

What's Not:

The number of companies not blogging. In my session I asked how many people were using blogs to recruit and no one raised their hand and I mean NO ONE. I then followed up with the question why aren't you and the main reason was legality. Folks let me make this real simple that companies with the most to lose are blogging so can you. Companies like Skype, Microsoft and Intel just to name a few are blogging than it should be on your recruiting agenda to do so as well. We create blogs and get them indexed into search engines usually within a month.


What's Hot:

Companies and recruiters that will take information they learned from the conference go back to their companies and or bosses and implement it. It's easy to come to conference agree with us and take notes....action...action...action is the hard part. Your boss was nice enough to spend the money on the conference and wants you to learn more now show him he was write and put a plan of action in place.


What's Not:

Not having the decision makers with you at the conference. I have yet to meet one CFO, CEO or COO of a company at these conferences that have been dragged by their recruiting department. The company with the best talent wins and in order to get the best talent you boss needs to be in the know along with you. C levels don't have time to spend with you to listen about the conference but they do have time to learn about how to save money, get the best talent and becoming a pillar in the industry. What's better than be in an “Echo Chamber” (thanks to paul from indeed for that piece of whit) with other people saying the same things but to have your boss get reinforcement from industry leaders and look to you and say your right we should be doing these things. When they say to you how can I afford the time to go to this.....ask them how can you afford not to? When they are in their board meeting and they can say here is our R&D budget and this is how we get the best people to put the budget to use.....you can't get any more effective than this.


So that's it for now, if you were at the show I hope you left with knowledge. If you weren't there you should be.


Cheers.

November 1, 2006

CareerMetaSearch.com To Present at London Online Recruitment 2007- The Year Ahead

BOCA RATON, FL - CareerMetaSearch.com (www.careermetasearch.com), the worlds leader in passive candidate search technology announced it’s CEO Jason Gorham has been selected by Enhance Media to speak at it’s annual recruiting conference Online Recruitment 2007 – The Year Ahead.

“This conference is a great opportunity to discuss recruiting 2.0 and where our “Push Posting 2.0” technology plays in the next generation of recruiting tools.” said Gorham. “Our unique capacity to service both corporate clients and the recruitment community on an international scale is one of the messages we hope to share, especially with the new web 2.0 tools available. Finding “qualified” talent, on a global scale is definitely on the minds of hiring managers.”

Tim Elkington, Managing Director of Enhance Media Limited echoed Gorham’s response; “We are excited to have CareerMetaSearch.com present at the Online Recruitment 2007 – The Year Ahead conference. Our all star lineup of CEO’s and Managing Directors from the US and local companies in the United Kingdom should bring value and insight to our attendees so that they can begin using the new recruiting 2.0 tools that are available.”

About Enhance Media Limited
Enhance Media was established in 2001 as the UK’s first dedicated online recruitment communications agency. How organizations operate and compete has been changed forever by the internet. It has already radically transformed recruitment processes and relationships. Enhance Media will work with your business to extract maximum value from these opportunities, and overcome the new challenges that you face in the marketplace. Enhance Media is committed to providing an independent and authoritative consultancy service to organizations wanting to improve their online recruitment effectiveness, increase the ROI from their online investments, and - in the case of media owners - maximize their potential revenues

About CareerMetaSearch.com™
CareerMetaSearch.com is the world’s leader in “passive” candidate search technology, enabling enterprise class employers and recruiters to find the best qualified technology, executive and finance candidates, faster and cheaper than conventional job-boards such as Monster or Careerbuilder. For more information regarding CareerMetaSearch.com, contact pr@careermetasearch.com or 800-897-7016 or visit us online at www.CareerMetaSearch.com.

###