What is Recruitment SEM – Search Engine Marketing?
Have An Opinion About This?
You may or may not have noticed our home page and title of our home page has changed to reflect the words, Recruitment SEM Search Engine Marketing, and I thought I should describe what this really is. I was doing some research on the internet regarding this, and I couldn’t really find much. I did find one article/presentation that was presented by Peter Weddle and sponsored by Yahoo Pay Per Click, but that’s more to promote buying keywords on Yahoo rather than explaining what Recruitment SEM – Search Engine Marketing is all about.
First let me start by explaining what Recruitment sem– Search Engine Marketing is not.
• TV Advertisements
• Billboard Advertisements
• Newspaper Advertisements
• Job Board Postings
• Career Websites
• Applicant Tracking Systems
Wikipedia describes Search Engine Marketing as the following:
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.[1] Other sources, including the New York Times define SEM as the practice of buying paid search listings, different from SEO which seeks to obtain better free search listings.
Essential recruitment sem– search engine marketing is the combination of recruitment, and recruitment SEM– Search Engine Marketing to increase your visibility, return on investment and decrease your cost per hire.
Why is all of this important? The declining numbers of qualified candidates is leading hiring managers and recruits to take more ingenious approaches to reach passive candidates as active candidates aren’t enough to fill the void. Recruitment SEM– Search Engine Marketing bridges the gap of employers trying to reach passive candidates where they spend time online reading about their job or industry. It allows a one to one marketing (if done correctly) relationship to reach the people you want to, while capturing metrics of how and where you have reached these candidates unlike offline marketing.
Here are a couple of benefits of Recruitment SEM– Search Engine Marketing.
• Targeted keyword advertising to reach passive candidates
• Geo – Location targeting to reach passive candidates locally or globally
• Keyword metrics to understand who your capturing
• Detailed analytics to understand what to do and not to do
• Increased employment value proposition
• Serve job ads to people searching your competitors
If you not utilizing Recruitment SEM– Search Engine Marketing than you should start quickly, if you are make sure you are doing all your homework on products, services, analytics or just Hire Us!
Have An Opinion About This?