Jobs Searching For Candidates
Don’t you mean candidates looking for jobs? Nope, that’s right, jobs looking for candidates. I had a great conversation with a banker yesterday about our technology and what a disruptor it is in the industry. He summed it up with this one phrase…. “Oh, I get it, so it’s advertising software that makes jobs search for employed candidates.” One thing that people don’t understand is how does a job candidate searching software work? The first response people give is oh, it goes out to seek people looking for jobs. As we are disruptor, we are doing just the opposite. Our jobs seek out/search people who have jobs.
It doesn’t seem logical to have software seek out people who have jobs; however, these are the best people in the market. This is what the head hunters, recruiting agencies, and temp agencies are all jockeying for. Essentially, I have taken 11 years of recruiting experience and have now moved it to an online product. One of the questions I always ask when I speak at an event is, how many people aren’t looking for a job? Almost the whole audience raises their hand. If you pay me 1 million a year to sit on a beach and shuck coconuts, then yes, I’m looking for a job.
So how do you go about finding people who don’t want jobs? The best place to find these people are on the internet. People that aren’t looking for jobs are typically employed people (just wanted to make sure you’re awake) that are spending time online reading about their job or industry. We are able to serve ads to employed applicants to get them interested in clicking on the ad and eventually applying to the job. This not only captures the best available applicants, but we also understand what keywords we utilized to find these people.
So if you’re looking for a job, then we aren’t the best place to look, if you’re not looking, we will find you.