Jason Gorham - Founder & CEO CareerMetaSearch.com - Sharkstrike.com

I was emailed the other day by a good friend of mine, Ash Damle. I was introduced to Ash by another company a couple of months ago, and the more I learn about Ash, the more impressed I am with him. He recently asked me to vote for his company, MEDgle that is nominated for the Webware 100 which is pretty impressive. MEDgle is in some pretty impressive company, with such companies as Google and Yahoo.

Ash started his career even before most people start thinking about a career when they are in college. His company 2028 was born out of the MIT labs and his thesis, which was structured around search engine summary. His product takes search engine queries and translates them into summaries, so you don’t have to read an entire book, page, pdf or anything you would need to condense. As I spoke with Ash, I learned we had a lot in common. It seems Ash’s work back in 1998 was not widely accepted. He was speaking a foreign language when he was trying to pitch his idea and product. It seems like and I to early in the marketing and pitching of my product to the market and waiting for the market to catch up with me so I felt his pain. So after spending a couple of years changing, tweaking, and relocating to California, it seems Ash has created a niche and a product that has been recognized by the market.

In summary, even though Ash was driven through an academic need, and he was able to build a company from it, his innovation, determination and persistence is what has taken him this far. Even though you may be in a corporate role, completing your day-to-day tasks, you can always add innovation into your current role, or your future role. Take a look around at current processes, products, marketing and see what you can add, change, and improve. If your first idea doesn’t work, keep pitching, saying no is easy, as it doesn’t take any work. But the more you pitch, the more you will be heard, until eventually someone recognizes your ambition and takes a chance on you.

If you don’t believe me, just ask Ash how many people have said no to him.

Posted by Jason at 4:43 PM | Permalink | Comments (0)

We have a database of 17,000 job seekers that we email every week. If you would like to sponsor a news letter please email sales@careermetasearch.com for pricing and more information.

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In the recruiting world, the holy grail is to find passive candidates instead of
active candidates. Passive candidates are people who are successful working in their job of successful with a long track record. Whereas active candidates are out there actively looking for a new job with their resume being searched daily in resume database searches, and submitting their information to jobs online into the vast blackhole.

Now before you comment on this article and say, yes but I’m looking for a job, let me explain. Let the job find you. You do this is by making yourself known to both the world, and recruiters. The best way to do this is join social networking sites and make your job history known. The social networking component that has been exploding on the internet over the past couple of years has really let recruiters connect with job seekers in ways they have never been able to. Three of these sites are Linkedin, Facebook, and Plaxo. Recruiters are combing these sites daily for good candidates. You should you be part of them so you can get sourced by recruiters.

If you want to start getting calls from recruiters, then you should start by creating profiles on all of these networks. Make sure you complete your full profile, including all previous jobs and the history of your employment. Also, in your title, put your personal email address so people can reach you directly, instead of having to go through the network to reach. It’s also very important to put all keywords that relate to your skills, title, and any software you use, as recruiters like to search utilizing keywords in both search engines and these networks.

Networking is key to finding both hidden jobs, and talking directly to hiring managers, instead of sending your resume to Human Resources or the resume blackhole. The more you join and participate in social networks, the more exposure you will get, for your personal brand, and find your next job without even looking.

Posted by Jason at 3:01 PM | Permalink | Comments (0)

NEW YORK, NY (March 24, 2008) – Today Forbes.com, home page for the world’s business leaders, announced the creation of a Business and Finance Blog Network, comprised of a community of pre-screened, influential business and financial blogs.

The Blog Network’s content will focus on senior business decision makers and high-net-worth investors. Topics will be relevant to the banking, trading, hedge fund management, affluent investing, and senior business decision-making communities. Participation in the network is by invitation only, and all blogs are vetted by Forbes.com editors for appropriate content, and to ensure that they are in keeping with the Forbes editorial brand.

The network will allow advertisers to target a highly engaged, exclusive niche audience of senior business decision makers and affluent investors easily and effectively. Four hundred-plus blogs have already joined the network, with many more expected to sign on before the official launch in the next few weeks.

“There is no denying the growing importance and influence of blogs within the media landscape,” said Forbes.com President and Chief Executive Officer Jim Spanfeller. “Forbes.com can ensure advertisers are reaching a hard-to-find and very desirable audience within safe, well-lit environments by exclusively inviting ‘best of breed’ business and investing bloggers to our new Business and Finance Blog Network.”

Nick Ricci has been appointed General Manager, Sales. He will be responsible for overseeing the sales, marketing and promotion for the Blog Network as well as the Forbes Audience Network (FAN), which launched in November 2007. Nick joins Forbes.com from About.com, where he served as Senior Vice President, Sales and Ad Operations. He has also held senior sales management and marketing positions at Times Mirror Magazines, Cox Interactive Sales, and Hachette Filipacchi Media US. Nick is already in the process of hiring and building a dedicated network sales team.

“I’m thrilled that Nick has joined Forbes.com to oversee the sales efforts for the Blog Network,” added Spanfeller. “He is a seasoned executive with several years of sales and marketing experience who will play a key role in driving the network’s success.”

About Forbes.com
Forbes.com (www.forbes.com), home page for the world’s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 3,500 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Affiliated sites include: ForbesTraveler.com, ForbesAutos.com, Investopedia.com, RealClearPolitics.com and Clipmarks.com.

Posted by Jason at 1:04 AM | Permalink | Comments (0)

Join Sharkstrike.com CEO Jason Gorham for a exclusive Get Your Blog Exposed & Increase Readership webinar.

When: April 2, 2008
Register: https://www2.gotomeeting.com/register/841590352
What Time: 12:00 - 1:00 PM Est.
Cost: $19.95 per person

In this webinar you will learn how to increase your search engine ranking for your blog including utilizing a special blog submission software. You will also learn how to promote your blog to search engines, pings and get more links for your blog. Also you will learn how to add more widgets, and increasing your content to get read.

For attending this webinar you will receive a 12-day FREE trial to submit your feeds.

Trial Version Limitations

• 12-day FREE trial to submit your feeds.
• Submission of up to 3 RSS feeds.
• Supports a limited number of RSS search engines.

After submitting your RSS feed automatically with one click, you may perform additional manual submissions through your web browser to those directories which require more detailed information about your feed. RSS Submit can auto-fill most web page submit forms with information about your feed, providing a much quicker and easier submit experience.

About The Presenter:

Jason Gorham is recognized as one of the blogging experts in the recruitment community dating back to 2004. He has been interviewed regarding his job blogs by: About.com, Newsday, CareerJournal. His personal blog www.jasongorham.com has been nominated twice for recruitment blog of the year and currently has over 9,000 links and a page rank of 4.

Posted by Jason at 6:18 PM | Permalink | Comments (0)

We are assisting clients in the NY&NJ area to recruiter Accounting & Finance recruiters for open positions within their company. We work with both contingency and executive placement firms that are looking to hire both Sr and Jr recruiters.

Here is a sample of our open positions:
Executive Recruiters Jr & Sr NY - Our client is a Boutique and unique executive search firm located in White Plains specializing in the recruitment of senior level financial professionals. The client is is only 5pp are they are looking at expanding.

A&F Practice Manager NJ - We are conducting a search for an experienced Practice Manager in the metro NJ/NY area to build a search team from the ground up as part of an existing office that currently provides consulting services and temporary staffing.

A&F Full Desk Recruiters Contingency Staffing Firm CT - With a staff of over 240, our client is the largest regional accounting firm based in Connecticut and one of the largest regional firms in New England.

If your interested please email candidates@careermetasearch.com

Posted by Jason at 7:23 PM | Permalink | Comments (0)

Job.com, the fastest-growing career portal on the Internet, is offering FREE tours of its database of over 3 million active resumes! Job.com's candidates come from every state in the country and from over 70 different industries and disciplines.

Register in minutes, select the monthly membership package of your choice and get a second month of service for FREE! Just enter the following coupon code upon checking out: BOGO0308MAR

Posted by Jason at 4:54 PM | Permalink | Comments (0)

I have been spending a lot of time recently viewing corporate recruiting video for our worklife.tv platform and I have been noticing a lot of companies don’t really do anything to get their brand out there. I’m not talking about their corporate branding as far as who they are and what they do or what types of products and services they offer, but more importantly who the company is from the inside, how they tick, what they can offer to their human capital, and what makes them different from other companies.

I believe a lot of companies don’t do this task very well, especially the small ones, or the ones that have to. There are a lot of good companies out there doing remarkable things. However, if you don’t know or hear about them, you’r not going to recruit the best talent to take you to the next level. These companies may not have the best insurance, compensation, or benefit plans however, there is usually a great story that is told but if you have no ears, you can’t tell the story.

Here are a couple of bad examples, specifically within the recruitment videos. This is a recruitment video I came across by just searching Google that was produced by Washington Mutual, and here is the url: http://videos.wamumedia.com/tv/careers/ The first problem with this video is there is no interactiveness. There is no wrapper around the video if someone wants to learn more, click on the link to apply
to jobs, and more importantly, the video can’t be distributed. The video is very well produced and I believe they just filmed this, threw it up on the net and let it sit. Here are a couple of things I would have done with
the video.

• Put the video in the middle of the page and have employee testimonials
all around the video.
• Make it easy for viewers to view “hot jobs” and apply to them easily.
• Have the video easily distributed to multiple sites. As the video stands
it can’t be placed anywhere. Most videos can be embedded to other sites
or shared via diggit and other social networking sites.

Another bad example is the recruitment video by Hormel foods located here: http://www.hormelfoods.com/careers/why/recruitmentVideo.aspx
They do a better job than Washington Mutual in they do have some testimonials on the page, but they have executives on the page. I would take lower level positions and place them on the site because it’s very easy for executives to tell why people should work for the company. They also have more links to other portions of their site but once again, I would force feed a prospective employee something, as when you have stickyness or eyeballs on your site, you want them to take action.

One good example of getting the word out about your corporate recruiting brand, is one I saw on a newsgroup from a Walmart recruiter. For those of you who don’t know, Walmart has a very difficult time recruiting because their headquarters is located in Bentonville Arkansas. Here is the email signature that this recruiter uses.

Sr. Management Recruiter
Human Resource Division
Wal-Mart Stores, Inc.
http://www.walmartstores.com/careers/
http://www.walmartfacts.com
http://www.nwark.org
http://www.arkansasbusiness.com/default.asp
http://www.rogerslowell.com/relocation/video.asp

This is a great example of links of well rounded information, not only about Walmart and what they are recruiting for, but what the location and city has to offer. What the recruiter gives is Walmart facts, why work for Walmart, how to relocate to Arkansas, what the benefits of relocation to Arkansas, is and how the economy is doing in Arkansas. Email signatures are very easy to create and get out to the world, and think how many emails you send out daily?

Kudos to Walmart for putting all this information together, and getting it out to prospective employees. Everyone knows who Walmart is but they have taken the extra step to engage people.

What are you doing to increase your Corporate Recruitment Branding?

Posted by Jason at 10:22 PM | Permalink | Comments (0)

Worklife.TV is in beta version and we are looking for companies to upload their recruiting videos. Register Today as we will be promoting the site to our 20,000 job seekers.

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Join our CEO Jason Gorham for a exclusive Search Engine Optimization SEO fundamentals webinar and increase your website ranking in natural search.

When: March 5th 2008
Where: Webinar
What Time: 3:00 - 4:00 PM Est.
Cost: $49.95 per person

Natural search engine ranking will not only increase your business but get more exposure to your jobs and increase your applicant flow. By conducting some simple changes to your website will not only increase your ranking in search engines but will receive more traffic at no charge to you!

According to a recent Source of Hire report published by industry experts CareerXroads, search engines contribute to approximately 1.2% of a company's hires, and the trend is increasing. This is no insignificant number. If you hire only 100 people per year chances are at least one of them came to your organization directly from a search engine query.

In this exclusive presentation you will learn from Jason:

* Not All Search Engines Are Created Equal
* What Are Meta Tags?
* How Changing Your Title Tag Will Increase Exposure.
* Why Are Backlinks Important?
* What Is Keyword Stuffing?

FREE SEO Report:

All Registrants Will Receive A Free Website Ranking SEO Report. Limit One URL Per Registrant.

Register

Posted by Jason at 4:28 PM | Permalink | Comments (0)