Put Your Toe Not Your Whole Foot Into Pay-Per-Click Recruitment Advertising
If you have considered utilizing Yahoo or Google AdWords, but didn’t have enough time to learn about search engine marketing, or didn’t want to dedicate your whole budget towards job pay-per-click advertising, we can help. With over 4 years in pay-per-click job advertising, we have been doing job search engine marketing longer than any other recruitment advertising agency. Our search engine marketing knowledge combined, with a patent pending process, allows you to recruit better, and more targeted candidates, utilizing pay-per-click advertising.
Our new pay-for-performance pricing can help you get started with a small investment in advertising to show you the value and capture both active and passive candidates using our technology. Here is a breakdown of our service:
No Set-Up Fee
Flexible Recruitment Advertising Spend – You Determine How Much You Spend & When
Track Job Keyword Spend
View Visitors To Your Website & Where They Came From
Target Applicants Via Location
Target Applicants Looking For Jobs At Your Competitors
Customized Advertising Message To Reach Applicants
Lower Your Cost-Per-Applicant Cost
Increase Your Employment Branding
Lower Your Cost-Per-Click
All of these options, including many more, are available by utilizing Sharkstrike Pay-Per-Click job advertising program. Stop spending money on job boards that don’t work, provide unqualified candidates, and utilize your money to brand themselves.
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Comments
About.com surveyed human resource professionals and recruiters about which of the top 10 job sites they found the best candidates on, survey results here:
http://humanresources.about.com/gi/pages/poll.htm?poll_id=5763275227&linkback=http://humanresources.about.com/b/a/258241.htm
There is a changing of the gaurd when it comes to online job sites.
Posted by: Jennifer | November 19, 2008 12:26 AM
Jason
Good: You've been doing SEO and SEM for as long as you have.
Bad: Making comparison statements with competitors w/o thinking it through (I'm assuming here) because:
1. Accuracy is debatable- It may not be true. I know several folks in agencies with more experience than you. 10 years ago I was debating and describing in print SEO and SEM techniques when search engines resisted pay-per-click (and I was working for Shaker at the time). I would be happy to share my seminal articles with you.
2. Value of Longevity Online is Questionable- With the pace of change in Online Services it is not who has offered advice the longest but who offers the best advice now that matters! You should be describing the cases where your service works to a clients benefit...now.
3. Counter arguments are too easy- But, if longevity were important, then a simple counter could be
"Advertising Agencies like Shaker, TMP, JWT, Hodes etc. have been creating and implementing broad successfull strategies that result in quality hires for their clients(including but not limited to SEO and SEM) before the owners of SharkStrike could spell SEO or SEM.)"
Isn't Sharkstrike a tool you hoped agencies could use with their clients? Seems like the Shark is chewing on its dorsal fin here.
4. LOL and LBNL - It's not good to piss off my family! In the spirit of full disclosure and the pleasure I'm taking in writing this, you will likely remember that my nephew is the person at Shaker who manages the online service strategy and, though I am somewhat partial to his expertise and mastery of the subject- admittedly biased- but still quite impressed with his accomplishments, I find it awkward to see you use bush advertising methods and still expect to have folks like me say nice things about new services like yours. Get it?
Bottom line Jason, you can't have it both ways- i.e. publishing a statement by me about new services that offer value because of "data" and then turn around and make claims based on statements that lack evidence of equal value.
Feel free to take this post down when you see it- but please address your marketing simultaneously.
Thanks and Have a nice day!
Gerry Crispin
Posted by: Gerry Crispin | November 19, 2008 3:59 PM